Product details
- ASIN : 0061353248
- Publisher : Harper Perennial; Revised and Expanded ed. edition (April 27, 2010)
- Language : English
- Paperback : 384 pages
- ISBN-10 : 9780061353246
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ISBN-13 : 978-0061353246
کتاب Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions
Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?
When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we?
In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable—making us predictably irrational.
منابع کتاب کتاب Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions
Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?
When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we?
دن آریلی در این نسخه تازه اصلاح شده و توسعه یافته پرفروش‌ترین کتاب نیویورک تایمز ، این فرض رایج را رد می‌کند که ما به شیوه‌های اساساً منطقی رفتار می‌کنیم. از نوشیدن قهوه تا کاهش وزن، از خرید ماشین تا انتخاب شریک عاشقانه، ما به طور مداوم بیش از حد پول می پردازیم، دست کم می گیریم و معطل می کنیم. با این حال این رفتارهای نادرست نه تصادفی هستند و نه بی معنی. آنها سیستماتیک و قابل پیش بینی هستند - ما را به طور قابل پیش بینی غیرمنطقی می کنند.
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